Markets for Connotative Intelligence Products

Every year, people spend billions of dollars on language tools. For example, in the face of stiff domestic competition, the Canadian Oxford Dictionary sold more than 100,000 copies in hardcover in a relatively small market during its first year of publication, at 40 dollars per copy. The marketing budget was only one dollar per copy. In the United States, this level of sales would equate to one million hardcover copies.

HarperCollins' Roget’s International Thesaurus is only one of many thesauruses on the market. The first edition of Roget's appeared in London in 1852. It was an immediate success and went through 28 editions and printings by the time Peter Roget died in 1869. It has never gone out of print, and various editions still sell millions of copies every year, in both print and electronic form. Such is the economic power of a language reference franchise.

Denotative language reference tools have been available in some form or other for several hundred years. Even electronic grammar checkers are simply software applications built around rules of grammar that were first written down a very long time ago. Here are a few of the thousands of products familiar to most of us.

None of these products provides access to emotional or connotative meaning in language.

Explore this section for information on markets for products incorporating Connotative Intelligence™ technology.