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Emotional Product/Business Namer

Also Known As:

Emotional Product Namer

Emotional Business Namer

Connotative Product Namer

Connotative Business Namer

BRIEF DESCRIPTION

What Is It? The Emotional Product/Business Namer is a software product that enables the user to look up or specify the underlying emotional impact they want their product or business to project. The Emotional Product/Business Namer provides precisely matched lists of words and phrases that evoke the desired feelings.

How Would I Use It? Consultants specializing in naming businesses and branding products charge $30,000 US and up, per name. They use techniques such as brainstorming and focus groups. Such techniques are expensive and without empirical foundation. The Emotional Product/Business Namer is a low-cost alternative that can be used to create a powerful and effective name for any kind of service, product, or business, including such enterprises as rock bands and Web sites.

DETAILED DESCRIPTION AND IMAGES

Consultants specializing in naming businesses and branding products charge $30,000 US and up, per name. They use techniques such as brainstorming and focus groups. That’s a very expensive way for an organization to acquire a new product or business name.

With the Emotional Product/Business Namer, users will be able to specify the underlying emotional impact of the image they want a business or product to project. The Emotional Product/Business Namer will retrieve precisely matched lists of words and phrases. These companies, for example, employ dictionary-based words for names:

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The Emotional Product/Business Namer database will also contain the connotative profiles of numerous existing company and product names. Suppose, for example, the user were looking for a word or phrase that evoked the same connotative feel as the name Kodak (or Microsoft, for that matter). Finding connotative matches for Kodak will be as simple as typing in Kodak and clicking on "Find". The result will be a list of words and phrases that evoke exactly the same combination of emotions as Kodak.

A second way of using the Emotional Product/Business Namer will be to first specify emotions of interest, and then have the software find words and phrases that match.

A third way will be for the user to test and compare a list of proposed names for a business or product that the user has already compiled. Emotional Product/Business Namer will provide connotative profiles of each proposed name, plus lists of other words, phrases and names that generate similar emotional responses (connonyms).

Emotional Product/Business Namer will be a powerful, low-cost tool that will enable the user to zero in on the precise emotional impact and brand image desired. The user will be able to easily find unusual and emotionally powerful combinations of words and phrases that will maximize emotional impact on prospective customers—without having to pay large sums of money to high-priced naming consultants.

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