BRIEF DESCRIPTION
What Is It? The Emotional Product/Business Namer is a
software product that enables the user to look up or specify the underlying emotional
impact they want their product or business to project. The Emotional Product/Business
Namer provides precisely matched lists of words and phrases that evoke the desired
feelings.
How Would I Use It? Consultants specializing in naming businesses and
branding products charge $30,000 US and up, per name. They use techniques such as
brainstorming and focus groups. Such techniques are expensive and without empirical
foundation. The Emotional Product/Business Namer is a low-cost alternative that
can be used to create a powerful and effective name for any kind of service, product, or
business, including such enterprises as rock bands and Web sites.
DETAILED DESCRIPTION AND IMAGES
Consultants specializing in naming
businesses and branding products charge $30,000 US and up, per name. They use techniques
such as brainstorming and focus groups. That’s a very expensive way for an
organization to acquire a new product or business name.
With the Emotional Product/Business
Namer, users will be able to specify the underlying emotional impact of the image
they want a business or product to project. The Emotional Product/Business Namer
will retrieve precisely matched lists of words and phrases. These companies, for example,
employ dictionary-based words for names:
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The Emotional Product/Business Namer
database will also contain the connotative profiles of numerous existing company and
product names. Suppose, for example, the user were looking for a word or phrase that
evoked the same connotative feel as the name Kodak (or Microsoft, for
that matter). Finding connotative matches for Kodak will be as simple as typing
in Kodak and clicking on "Find". The result will be a list of words and
phrases that evoke exactly the same combination of emotions as Kodak.
A second way of using the Emotional
Product/Business Namer will be to first specify emotions of interest, and then have
the software find words and phrases that match.
A third way will be for the user to test
and compare a list of proposed names for a business or product that the user has already
compiled. Emotional Product/Business Namer will provide connotative profiles of
each proposed name, plus lists of other words, phrases and names that generate similar
emotional responses (connonyms).
Emotional Product/Business Namer
will be a powerful, low-cost tool that will enable the user to zero in on the precise
emotional impact and brand image desired. The user will be able to easily find unusual and
emotionally powerful combinations of words and phrases that will maximize emotional impact
on prospective customers—without having to pay large sums of money to high-priced
naming consultants.
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