|
| |
"He Meant/She Meant" Emotional
Dictionary
Also Known As:
 |
"He
Meant/She Meant" Connotative Dictionary
|
|
|
"He
Meant/She Meant" Connotationary
|
|
|
"His
and Hers" Emotional Dictionary
|
|
|
"His
and Hers" Connotative Dictionary
|
|
|
"His
and Hers" Connotationary
|
BRIEF DESCRIPTION
What Is It? The "He Meant/She Meant" Emotional
Dictionary is a special type of connotative dictionary the shows the differences
between how men and women feel emotionally about the same things.
How Would I Use It? This product would be very useful when the
intended audience for your writing is mainly comprised of women, or mainly comprised of
men, as opposed to a mixed audience. The "He Meant/She Meant" Emotional
Dictionary enables you to either intentionally select or or deliberately avoid words
and phrases that have particular emotional associations for one gender or but not the
other.
DETAILED DESCRIPTION AND IMAGES
Because of the emotional
nature of connotation, it will be possible to develop new connotative language reference
tools that have a great deal of inherent human interest value. Word-based human-interest,
specialty, and entertainment products are big business. People like to play with words.
Some examples include crossword puzzles, the board game Scrabble®, and countless
specialty dictionaries such as rhyming dictionaries and dictionaries of slang and
euphemism.
People will be able to use
Connotative Intelligence™ technology to direct their messages towards specific target
groups. For example, there are striking differences in women’s emotional responses to
individual words and phrases, compared with men’s emotional responses to the same
words and phrases. This is not news. What is news, though, is that it will now be possible
for language reference publishers to provide consumers with easy access to these
gender-based differences in emotional meanings of words and phrases.
[Top]
A full "He Meant/She
Meant" Emotional Dictionary will show the differences between how women and men
feel about tens of thousands of words and phrases in
common use. For example, "He Meant/She
Meant" connotative data shows the following:
|
|
The term "pink slip," in the context of
being dismissed from employment is much more emotionally negative for men than it is for
women. |
|
|
For men, the word "grope" evokes mixed
positive and negative emotions (powerful ecstasy, limited regret and worry.) For women,
"grope" evokes strong, exclusively negative feelings of distress, dread,
disgust, and degradation. |
[Top]
|
|
The terms "to give one's heart" and
"romance" call up very mixed positive and negative emotions in women (love,
tenderness, anger, sadness), whereas the same terms summon almost exclusively positive
emotions in men, together with more intensely-felt connotations of power and activity,
compared with women. |
This kind of group-specific targeted
language reference information is not available in any existing dictionary or thesaurus.
|
|
Here is the word "bullfight", showing the
differences in emotional reactions of men compared with women. |
[Top]
|
|
Finally, four more examples. The male-female
differences speak for themselves. |
[Top]
Other examples of group-specific products
may include connotative language products that identify the specific emotional responses
of people of different age groups, such as teens, boomers, and seniors, and people of
different ethnic groups, such as Hispanic Americans and African Americans.
[Top] |
|
