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MARKET SURVEY RESULTS:
EMOTIONAL PRODUCT / BUSINESS NAMER
Emotional Product/Business Namer, Question 1
"Now that you've learned something about the Emotional Product/Business
Namer, please select the number of "stars" that best represents how USEFUL
you think the Emotional Product/Business Namer would be as a new language
reference tool."
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Emotional Product/Business Namer, Question 2
"If the Emotional Product/Business Namer were available in the following
formats at the same price, which FORMAT would you prefer?"
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Emotional Product/Business Namer, Question 3
"Suppose you found the Emotional Product/Business Namer in a bookstore,
published by a major language reference publisher such as HarperCollins, Random House,
Oxford University Press, Bloomsbury, or Merriam-Webster. Considering today's prices of
language reference products, what do you think would be a FAIR PRICE for the Emotional
Product/Business Namer?"
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Emotional Product/Business Namer, Question 4
"Do you have any suggestions or comments on the Emotional Product/Business
Namer?" (selected anonymous responses)
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This is a
powerful tool, and one with a potentially significant impact on an entrepreneur's new
business venture. It would be worth the investment, and foolish not to consult it. It is
also fodder for the "success" genre of books, seminars, etc.
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This is a
great idea for anyone involved in advertising or developing a brand.
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A new
business could have a distinct competitive advantage by giving all its products strong
names, right from the start.
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This would
address an untapped market in the business community.
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This would
be a very powerful business tool.
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Higher
price, denoting upper priority.
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I'd use
this in putting together my PowerPoint presentations.
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Interesting
and a bit frightening to think what businesses will do with this.
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Having
chosen a few business names in the past, this would have helped me with my original ideas
and added the extra assistance I need to be sure I was conveying the message & tone I
wanted to create.
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Extremely
useful for any company or entrepreneur
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The basic
version should be targeted to small business owners, who would not deal with agencies. An
advanced version should be done for Advertising Agencies who do corporate image work - and
then should be priced at a much higher amount.
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You might
get a dot-com land rush for certain combinations of words.
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This would
be a very useful marketing tool, and for any type of business presentations.
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My wife
makes crafts and gives them names. I'd get this for her.
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If
marketed correctly, this has the potential to be a big seller.
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I wonder
if big corporations would use this. Small businesses would for sure.
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High
appeal for the entrepreneur but don't overprice it.
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I am so
pleased that this area is considered important. Good work!
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You should
pitch this to corporations, not the general public. They would find this tool
indispensable.
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Anybody
who runs any kind of business could get a huge benefit from using this tool. We are always
trying to think up names for new services and items we sell.
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I could
see using the Product Namer to name poems and short stories. Maybe that's not what you
intend it for, but that's how I'd use it. Nothing beats a powerful title!
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I wouldn't
buy it. However, if I were still working in marketing communications, sometimes with
clients who wanted some guidance in their choice of business name, I would.
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I don't
have a use for this but I know people who would use it for sure.
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I think
Yahoo and Amazon succeeded partly because of the emotional aspects of their names. People
remember names like that, so I think you are on to something here that even the small
business person could take advantage of.
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Isn't this
kind of cheating?
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I would
certainly use it and desire to have it when I needed to use it. I see this as a valuable
tool. Write on!
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I hate the
idea of being commercially targetted. Its bad enough already. Its different for writers
trying to appeal to a more genuine aspect of character, intellect. Businessmen/women
trying to exploit the consumer aren't welcome.
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Could have
used this 2 years ago.
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The only
reason for buying this would be that I specialize in the area of emotional intelligence.
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If you
don’t charge thousands for it, I’ll buy it!
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What I am
looking for.
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This could
also be sold to such consulting firms (like Landor) whose work would be quicker, but
they'd keep charging their hefty fees.
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Interesting
starter tool for all businesses.
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Although I
don't have a business myself, I can see how businesses would really benefit from using
this.
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Sure, give
'em another tool to psych out us poor consumers! Gotta admit, names and packaging do
affect buying habits.
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Great for
advertising & promo agencies
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Instead of
selling this to ordinary folks & small businesses for small bucks, you could sell it
to corporations for big big bucks.
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Perfect
for my needs in the web site design & promo industry, we always have to come up with
catchy names and titles
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