language reference website.
At this website,
see previews of
the world's first connotative language reference
be developed since Roget's
PLEASE NOTE: This website covers only language-based applications of Connotative IntelligenceTM
technology. For information on Connotative IntelligenceTM applications dealing with Internet searching,
images, video, sound, and other media, contact Wayne Chase:
Language Reference Breakthrough:
First Since Roget's Thesaurus (1852)
In the long history of the written word,
three types of language reference tools have evolved:
1. Dictionaries. The first English-language dictionary
was published more than 400 years ago (Robert Cawdrey, 1604). Today's dictionary variants
include: *Standard dictionaries
in print, software, and on-line formats *Language-translating
dictionaries in all formats *Special-topic dictionaries
such as reverse dictionaries (e.g.,
the Wordtree Branching
Dictionary), dictionaries of rhyme, slang, idiom,
first names, computer terms,
medical terms, musical terms, and endless
Grammar/Spelling/Style Guides & Electronic Checkers. The
first English grammar treatise was published in 1640 (Ben Jonson, posthumously). Today,
you can go into any book store and choose from countless books and software programs
dedicated to improving your grammar, spelling, and writing style. As well, all major word
processing programs feature built-in spell checkers and grammar/style checkers.
Thesauruses (or Thesauri). Rudimentary
"synonym dictionaries" were published in the 17th Century. However, Peter
Roget's 1852 Thesaurus is considered the pioneer of modern thesauruses of
synonyms and antonyms. Today's electronic thesaurus variants include the IdeaFisher
("a thesaurus on steroids") and the Plumb Design Visual Thesaurus.
Now: Connotative toolsthe
first language reference breakthrough since 1852. An entirely new type of whole-language reference tool, based on
never before availablethe emotional or connotative meanings of words and phraseswill
soon become available in print, software, and online formats.
As Revolutionary as the Word Processor, as Useful
as the Dictionary
When you write anemail, blog entry, business
proposal, magazine article, short story, resume, speech, advertisement, creative term
paper, poem, etc., you seek to evoke certain emotions in your readershippleasure,
anger, elation, suspense, passion, astonishment, shame, joy, tenderness, distress,
serenity, or any of hundreds of other emotions.
Now imagine opening an emotional dictionary,
thesaurus, or software product and getting instant access to the exact wordsnouns,
verbs, adjectives, adverbsthat are certain to arouse the precise emotions you
wish to elicit in your readership.
Intelligence Corporation has
developed Connotative Intelligence Technology, the new language reference technology
for people who write in any genre:
and blog articles
letters and reports
and promotional copy
term papers and essays
Connotative Intelligence Technology is
the foundation for the world's first emotional language reference products (books
and software). Here at Connotative.com, you will be able to
preview entirely new kinds of language reference tools such as:
Words Convey Two Kinds of Meaning;
Today's Dictionaries Provide Only One Kind
When you look up a word in any good
dictionary, such as the Oxford or Merriam-Webster, what you get is one
kind of meaning. It's called denotative meaning (also known as objective,
literal, intellectual, or cognitive meaning).
However, as all good writers know, words
and phrases reflect the intellectual-emotional duality of the human mind. Words
actually convey two distinctly different kinds of meaning simultaneously.
"Denotation, also known as cognitive meaning, refers to the
direct relationship between a term and the object, idea, or action it designates. . . .
"Connotation, also known as affective meaning, refers to the
emotive or associational aspect of a term." (McArthur, T. The
Oxford Companion to the English Language. Oxford: Oxford University Press, 1992)
Words such as celebration,
springtime, and kiss arouse unique assemblages of
positive emotional connotations. Words such as homeless, cancer,
and rape summon clouds of negative emotional connotations. Many
words and phrases, such as bullfight, call up mixed positive and
negative connotations. Connotative meaning also includes the evocation of other sensations
and impressions, such as power (e.g., war) and activity (e.g.,carnival).
Today's dictionaries and
thesauruses are completely devoid of connotative meaning. However, as you
will see at this Web site, new emotional languagereference products
will soon change the world of language reference. The full range of connotative or
emotional meaning associated with all the words of an entire language will be available to
everyonefor the first time in the history of language. And not just the English
languageall major languages!
Control Over Connotation is Essential
Language authorities have long agreed that
control over connotative meaning spells the difference between powerful, memorable
writing, and flat, weak writing:
"No one can write with color, force, and
persuasiveness without control over connotation." (Weaver, R.M. A Rhetoric and
Composition Handbook. New York, NY: William Morrow & Co., 1974.)
"Skill in using the emotional appeal of
connotation is essential in any writing designed to persuade, convince, anger, inspire, or
soothe a reader." (McCrimmon,
J.M. Writing with a Purpose. Cambridge, MA: Houghton Mifflin Co., 1950.)
"In most contexts, denotation is less important
than attitude, implied emotional stance, or tone." (Jerome, J. The Poet and the
Poem. Cincinnati, OH: Writers Digest Books, 1979.)
Emotional Power Tools for Writers
Until recently, it was thought that
capturing the full spectrum of emotional or connotative meaning in language and making it
available in language reference products (for example, an "emotional dictionary"
or an "emotional thesaurus") was simply impossible. And, until recently, for
technical reasons, it was impossible.
Advances in computer
technology and the ascendancy of the Internet as a global communication
medium have made it possible for Connotative Intelligence
Corporation to develop the world's firstand onlytechnology
for gaining complete, systematic access to emotional meaning in language.
And not just the English
Technology, publishers of traditional language reference products will be able to create
revolutionary new kinds of products based on access to connotative meaning in language.
Enjoy your exploration of Connotative.com,
home of Connotative Intelligence technology andpreviews ofemotional
power tools for writers.